Next best thing to Black Friday? Amazon Prime Day comes on July 12

You won’t necessarily be able to use Amazon Prime Day on July 12 as an excuse to avoid family, like some do with Black Friday, but Amazon is promising that you’ll get to choose from 100,000 great online shopping deals.

MORE: Here are the deals…

The second annual Amazon Prime Day is available only to those who have subscribed to Amazon Prime, which gets you free shipping, access to entertainment content and more for $99 a year (though you can also go the free trial route if you just want to dip in for Amazon Prime Day).


Amazon says that new deals will pop up as frequently as every 5 minutes, and that last year’s Prime Day surpassed Black Friday 2014 for sales volume, with members ordering nearly 400 items per second. Spotlight deals will feature popular brands at deep discounts, and will last until supplies are depleted. Lightning deals will last for short periods, maybe a few hours. Other deals will last throughout the day.

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