9 big small business social media no-nos


These days, just about every business, regardless of size, has a presence on social media. It might be just a Facebook or a Pinterest page, but chances are if you are a small business owner, especially a retailer, you have an account on one of the major social media platforms. And while having a Facebook and Pinterest (as well Twitter and Instagram) page can be beneficial, it can negatively impact your business if you make one (or more) of these nine small business social media mistakes.

[ Related: Facebook, Snapchat and the future of live video ]

1. Setting up a page and then not posting anything on it.

“The biggest mistake on social media that I see small business owners make is to set up a Facebook or Twitter [or Pinterest or Instagram] page and then [fail to update it] for months at a time,” says Stacy Erickson Edwards, owner, Home Key: Organized Social Media. Not only does this send a message to potential customers that you don’t care, sometimes people see it and think that you’re not in business anymore.”

2. Not having a posting strategy/schedule.

“The biggest mistake any business can make on social media is inconsistent posting,” says Vincent Scatena, CMO, IMP Corporation. “If the business [doesn’t have a sound] posting strategy … potential followers will [be] less likely to engage. A simple solution to inconsistency is scheduling [posts]. This can be done via scheduling tools such as Hootsuite, Buffer or Sprout Social. These tools allow you to schedule your posts in advance while providing the flexibility to update your posts when urgent news occurs.” And when you post consistently, on a regular schedule, it makes it easier for your audience to find and follow you.

Leave a Reply

Your email address will not be published. Required fields are marked *