Smyte wants to get biblical on all those bad online actors


It’s really hard to come up with good startup names, especially names for which the URL is still available, so it is interesting to see startups go back, way back, to find names. One of those is San Francisco security startup Smyte.

Smyte’s reason for being is to smite (see what I did there?) bad online actors. Its SaaS software is already used by a number of peer-to-peer marketplaces and social apps to combat spam, scam, online harassment and credit card fraud. In other words, Smyte fights pretty much everything social media has, alas, come to be known for. Smyte is a graduate of Y Combinator’s Winter 2015 program.

The company was founded in 2014. Its founders include Pete Hunt, who was an original member of Facebook’s React.js team; Julian Tempelsman, who worked on anti-abuse, fraud and spam for Google Wallet, Gmail and Google Apps; and Josh Yudaken, who was a member of Instagram’s core infrastructure team. This is a team well-versed in the realities of web-scale behavior management.

Smyte initially targeted peer-to-peer marketplaces and social apps—among the most common targets of scammers and spammers—with its trust and safety platform. Its customers include GoFundMe, Meetup, Quora and TaskRabbit. Going forward, Smyte has indicated that it will broaden its focus and will also target SaaS providers, financial services companies and healthcare organizations.

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