Smartphone users on Wi-Fi drive most website traffic


Web visits from desktops and tablets have declined dramatically, says Adobe Digital Insights in Adobe Mobile Trends Refresh — Q2 2017.

The device people are using: their smartphone. And the majority of that device’s traffic is arriving via Wi-Fi connections, not mobile networks, the analytics-oriented research firm says. Adobe has been tracking over 150 billion visits to 400 websites and apps since 2015.

The sites these mobile users are visiting are large-organization national news, media and entertainment, and retail — with over 60 percent of those smartphone visits connecting through Wi-Fi.

Major travel, banking and investment, automotive, and insurance company sites are up there, too, with more than 50 percent of their public-deriving traffic, from smartphone devices, coming through Wi-Fi instead of via mobile networks. 

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