Cisco’s buying July Systems to bolster its Wi-Fi application options

Cisco took a step toward improving its mobile application family by saying it intended to buy privately held mobile firm July Systems for an undisclosed price.

July Systems, founded in 2001, features its flagship product, Proximity MX, that offers what Cisco calls “an enterprise-grade location platform” with features such as instant customer activation, data-driven behavioral insights, contextual rules engine and APIs.

The platform works with multiple location technologies such as Wi-Fi, Bluetooth Beacons or GPS to sense the user’s device with or without an app installed. Proximity MX can engage the user with SMS, E-mail or push notifications or trigger a notification to the business user or system via API, SMS or E-mail, July says.    

“Enterprises have an opportunity to take advantage of their in-building Wi-Fi for a broad range of indoor location services. In addition to providing seamless connectivity, Wi-Fi can help enterprises glean deep visitor behavior insights, associate these learnings with their enterprise systems, and drive better customer and employee experiences,” wrote Rob Salvagno, Cisco vice president, corporate business development in a blog outlining the acquisition.

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