ThousandEyes’ Device Layer helps solve application problems faster

Understanding user experience is becoming critically important to the success of all companies. I’ve interviewed dozens of business leaders on their digital transformation initiatives, and I can sort them into two larger buckets: increasing workforce productivity and improving customer experience. 

Those may seem somewhat unrelated, other than they used digital technologies, but there is another point of commonality and it’s that applications play a key role.

By 2020, customer experience will be the #1 brand differentiator, topping price, product, or any other metric you can think of. While a web or mobile app experience isn’t the only thing that creates a good or bad experience, it’s often the first touch point for customers — and a bad one could drive them away.

Also, businesses are becoming increasingly distributed, which is why there has been such a strong adoption of conferencing applications and video. These let people in different geographic locations collaborate as if they were in the same room.

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