Folks are fantasizing about Amazon’s Alexa


Humans are developing extreme emotional connections with their virtual assistants—so much so that about a quarter of regular users say they have sexual fantasies about those digital voice assistants.

That’s according to new research by J. Walter Thompson and Mindshare (pdf).

The virtual assistants include devices such as Amazon’s Alexa and Echo brands and Apple’s Siri smartphone virtual assistant. They’re used for giving verbal instructions to and consequently operating residential Internet of Things applications, playing music and reading the news out loud, among other things.

+ Also on Network World: Virtual assistants hear everything, so watch what you say +

The increasing emotional attachment could be a boon for marketers, the research suggests.

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