AMD plots its move against Intel in the data center

Smelling blood in the water, a revitalized AMD is preparing for a big push against Intel in the data center, hoping to win back the market share it gained and lost a decade ago.

AMD is promoting its Epyc processors, with 16 or 32 cores, as a lower TCO, higher performance option than Intel’s Xeon. It argues a single-socket 32-core server is cheaper up front and in the long run than a dual socket setup, which is Intel’s bread and butter.

“We’re not saying single socket is for everyone, but at the heart of the market is where 50 percent to 80 percent are 32 cores per server and down, and our top single socket can do it more efficiently with lower costs and licensing. But in some cases some people will want to stay at two-socket,” said Glen Keels, director of product and segment marketing for data center products at AMD.

Still lots of virtual machines

AMD cites IDC figures that state six out of 10 two-socket servers that are virtualized should be upgraded in the next 12 months. Servers, AMD noted, are staying deployed longer, going from the usual three years to up to five years. That increases the likelihood of breakage while deployed, necessitating an emergency fix.

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