Oracle’s next big business is selling your info

There’s a decent chance you’re part of Oracle’s next big business. Not selling products to you, but selling you as a product. That’s the idea behind the Oracle Data Cloud, a massive pool of information about consumers and companies.

The tech titan has put it together by tracking people across the web and buying data from a variety of sources. People who have their data included may not even know that they’ve opted in for that data collection.

There’s no big red button that someone has to click in order to be a part of the company’s data collection machine. Instead, its base of user data is fed by a network of third parties. The Data Cloud is primarily fed by three types of sources: publishers, like Forbes and Edmunds, retail loyalty programs, and traditional data brokers like Experian and IHS.

All of that adds up to a database of 5 billion consumer profiles, fed by 15 million data sources. Not every profile corresponds to a unique person — people can have multiple profiles — but Oracle has information on billions of people, according to Eric Roza, the vice president of Data Cloud. Using data science techniques, Oracle works to match activity from one browser to others, so companies can make sure the same ads get shown to people on their smartphones, tablets, and computers.

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