Quick guide to where augmented reality stands today

It has been a busy 2017 for augmented reality (AR). Often perceived as the lesser-known cousin to virtual reality (VR), AR is now stealing the spotlight. Over the past few months, there have been augmented reality developments from nearly all the leaders in tech. From Facebook’s announcements at its F8 developer conference to Apple’s rumored AR glasses, there is no doubt that the AR space is heating up.

However, with so many newsworthy happenings, it can be challenging to keep up with it all. To help you, here’s your quick guide to where the big AR players stand today.


On April 18 at Facebook’s annual F8 developer conference, CEO Mark Zuckerberg unveiled the Camera Effects Platform. This augmented reality platform allows developers to build AR effects for Facebook’s in-app camera. This platform makes AR more accessible and encourages developers to create new AR experiences.

Initially, the Camera Effect Platform will utilize standard effects, such as facemasks (think Snap lenses). But as it evolves, developers will be able to create more advanced capabilities using simultaneous localization and mapping (SLAM) technology, making even more immersive experiences.

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